Practical AI for business

A gentle Nudge. into AI, one useful task at a time…

Plain-English help for owners and their teams. We find the jobs that eat into your week, show you how AI can take the strain, and make sure it's used safely.

Based in North Lincolnshire. Working with businesses locally and remotely.

Services

What we offer

AI Efficiency Review

Two to three hours with you and your team to understand how work gets done today. You leave with a short list of the best opportunities to automate or improve.

Team training sessions

Relaxed, hands-on sessions for you and your staff on getting the most from AI: what it can and can't do, how to ask it well and how to use it safely, then trying it on your own everyday tasks.

AI Implementation

We put AI to work in your business, from small quick wins such as reporting, spreadsheet analysis, recurring admin, document creation, meeting outputs and research, up to larger and more involved projects.

Ongoing AI Improvement

A little monthly support to build the next processes, troubleshoot problems and train your staff as you go.

Software and app development

Custom software and apps built around the way your business actually works, from internal tools to customer-facing apps.

Website creation

Websites with the functionality you need, not a one-size-fits-all template.

How we work

Four promises

Plain English

No jargon, no buzzwords, no assumptions about what you already know.

No hype

AI is brilliant at some things and poor at others. We'll tell you which is which.

Your data stays yours

Safe use comes first, including UK GDPR and what never to paste into an AI tool.

You stay in charge

AI writes the first draft. You check it, fix it and put your name to it.

About

Hello, we're Nudge.

Nudge. is run by Mark Lammiman, based in North Lincolnshire. Mark has spent his career in planning, supply chain and analytics, and has built much of the technology he needed along the way: forecasting and demand planning tools, reporting, and automations that connect business systems so people spend less time on repetitive work.

He has also built apps and websites from scratch, so an idea can go from a first conversation to something that works. We bring real experience of how businesses run, plus the technical skill to build what's needed, whether that's a quick AI win, a custom tool, an app or a website. No jargon and no big-consultancy price tag.

Get in touch

Let's have a chat

Tell us a little about your business and the jobs you'd most like off your plate, and we will give you a Nudge. in the right direction.